The Art of Planning Luxury Experiences

Planning an event is easy. Planning an experience is an art. In the world of luxury—whether it’s unveiling a multi-million-dollar property or hosting an intimate gathering—the difference is in the details. A true luxury event isn’t about crowds or noise; it’s about creating a moment that feels rare, elevated, and unforgettable.

The goal? To have your guests walk away feeling expensive. To leave them vibrating at a higher frequency, like they just stepped into a world they didn’t want to leave. Every element works together to craft a memory that’s less about what happened and more about how it felt. That’s the essence of luxury event planning: curating experiences that whisper exclusivity and radiate sophistication.

Now let’s talk about selling a home. Whether it’s $3 million, $30 million, or $300 million, the strategy is the same—it’s all about the experience. Think of it like an interactive museum exhibit. The home isn’t just a property; it’s the stage, the canvas, the backdrop for something bigger.

In the past, I’ve transformed homes into art galleries—partnering with local San Francisco galleries to give open houses an extra layer of intrigue. I’ve hosted single-artist showings where the art, the guest list, and the glamor drew crowds in, and within days, the house sold. I’ve even teamed up with a luxury stylist for a pop-up inside a listing—offering guests something unexpected, something to talk about. The result? The house sold in five days.

You see where I’m going with this. Luxury event planning in real estate isn’t about the catering or the floral arrangements (although I love a good floral arrangement)—it’s about creating fun, unforgettable moments that make people fall in love with both the experience and the home.