Things I have learned working with ultra high net worth clients
I work in San Francisco, you already know what that means. Young billionaires, new money, tech money (which is the new oil money) and a younger generation that expect more. They expect more from themselves and the people around them, their employees and their Realtor.
Here are 4 things I have learned.
Buying Real Estate is an emotional experience first and an investment strategy second
They are looking for a lifestyle change. Maybe an upgrade or change of architecture style, or change of location, whatever they are looking for is for their personal enjoyment first, second they are also looking at value.
In SF we have a lot of generational properties, think opulent homes in Presidio Heights which will always look the same from the outside and are timeless. Presidio Heights is Coco Chanel's original suit. We have properties that have a once in a lifetime view that will never be changed because of building restrictions. Which brings me to point 2.
2. They want something no one else has or can buy and they will pay extra for it.
That corner house with a double lot? That house that hasn't hit the market in 25 years? The only house on the street with a roofdeck and unobstructed views of the golden gate bridge? 5 car garage? Yes, all of it.
3. Efficiency is key.
Efficiency with their time and attention. They are busy people that don't have time to go to open houses on the weekends. Work around their schedules.
Basically, don't bother them unless it's the one, do what it takes to get the deal done and make sure you don't mess anything up because the stakes are high.
4. The only way to impress is with skills and negotiations.
They don't care what you drive or what you wear, get the best deal possible and avoid red flags, keep them safe, be their trusted advisor.
I have taken these 4 points into my entire career, no matter what client or price point. We all deserve a luxury experience.
